The Agentic Brief is a playbook for building a services business that runs on software instead of people.

I run engineering at an AI company that delivers enterprise system integration the way the large firms do, except most of the work is done by agents. I write here to put down what that actually takes: not the view from a conference talk, but the engineering from inside the work. How you make a customer’s data legible enough for an agent to use, how you get a system trustworthy enough to sell an outcome instead of hours, and how you organize a small team of people around a fleet of agents.

Most writing about AI agents is written from the documentation. This is written from production. Every issue is grounded in real work, with anything confidential abstracted away, so the focus stays on what generalizes.

If you build or deploy agentic systems, work with enterprises that were not built for any of this, or you are just trying to tell which parts of the hype are real, you will find this useful.

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An operator's playbook for building services that run on software, not people.

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